SEO Blogs & Guides for Beginner's | Jasim SEO Analyst

In search campaigns, branded keywords are bidding keywords that are directly related to your business name or brand. Here are some frequently asked questions about bidding on branded keywords. Why pay for clicks when our website is already the #1 organic search result for our name? Okay. Buying branded pay-per-click ads can be a huge waste of money if you're the only ad and he's #1 in organic search results too. (This dilemma is discussed at the end of this article.) But all other scenarios are worth checking out. Here are three reasons why you should bid on branded search terms in PPC. Show yourself like your competitors don't. Increase your visibility in search results. Controlling message delivery. We'll talk about them first, then how to manage the wasted advertising dollars associated with bidding on branded keywords. 1. Appeal that competitors do not yes. Competitors can bid on your company name and branded keywords to show their ads when someone searches for your...

Let's say you invested time and money into a perfect website. It's a sleek, mean, do-it-all machine with customers ready to flock. You launched your website and still... nothing. Your website traffic stays the same even after spending time, energy, and money upgrading. So what gives? Your website needs to be visible to viewers on the web who may not have heard of you. Without the help of paid advertising, they probably wouldn't be able to find your site. Increase brand awareness and increase website traffic Paid advertising gives businesses the opportunity to serve their ideal customers with ads that showcase their brand and drive new customers to their website. . Technology companies derive most of their revenue from advertising. As such, the ads are placed in the best possible positions on the page and are designed to drive views and clicks to your business. Overall, big tech companies want you to succeed. Your Success = Your Success. Different platforms can drive traffi...