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Why You Need Paid Advertising in 2023

Why You Need Paid Advertising

Let's say you invested time and money into a perfect website. It's a sleek, mean, do-it-all machine with customers ready to flock. You launched your website and still... nothing. Your website traffic stays the same even after spending time, energy, and money upgrading.

So what gives?

Your website needs to be visible to viewers on the web who may not have heard of you. Without the help of paid advertising, they probably wouldn't be able to find your site.

Increase brand awareness and increase website traffic

Paid advertising gives businesses the opportunity to serve their ideal customers with ads that showcase their brand and drive new customers to their website. . Technology companies derive most of their revenue from advertising. As such, the ads are placed in the best possible positions on the page and are designed to drive views and clicks to your business.

Overall, big tech companies want you to succeed.

Your Success = Your Success.

Different platforms can drive traffic and awareness in a number of ways:

  • Google Search Ads place ads at the top and bottom of search engine results pages based on the search terms you specify in Google Ads. Indicates the ideal position.
  • Google Display Ads are the best way to reach new audiences without spending a large advertising budget. These ads reach over 90% of his websites in thousands of industries.
  • Facebook Ads are a great way to connect with your audience and their friends on the two most popular social media platforms. Ads are displayed as users scroll through news feeds, view Instagram and Facebook stories, and appear in videos.
  • LinkedIn Ads are a great way for B2B companies to reach professionals through LinkedIn feeds, boosted job listings, and promoted direct messages.

Audiences and Geographic Targeting

One of the main benefits of paid advertising is the ability to target audiences based on interests, job titles, online activity, geographic location, and more. This level of advanced and specific targeting is usually why someone says "Facebook needs to listen to me."

Spoiler Alert: It's not.

Large tech companies can use data from user activity on their platforms to create a 'best guess about which ads are of most interest. This data can be combined with demographic data to allow our ads to be perfectly tailored to you.

Different advertising platforms have different targeting restrictions and opportunities:

  • Google Search Ads and Google Display Ads target individuals based on keywords, demographics, income brackets, browsing habits, and whether they convert to your site. You can target.
  • Facebook Ads are a great way to reach specific audiences based on their interests and location. This information is collected from your profile information, favorite pages, posts you comment on, purchases made on the Platform, and even the activities of your friends.
  • LinkedIn Ads are useful when trying to reach large numbers of people in a particular industry, job title, education level, and other professional criteria.

Leveraging AI Technology

Digital Advertising Platform uses artificial intelligence to optimize your ads for top performance. Why do they use AI? Computers can analyze hundreds of "signals" consisting of user activity, optimal bid times to display ads, and each user's ad engagement and conversion potential.

In other words, AI can show ads to the right people at the right time, at the right volume.

Experiment and Measure

Digital advertising offers businesses the opportunity to conduct low-risk experiments while providing detailed insights and metrics on each campaign. This is a huge benefit for businesses that want to reach specific audiences and track key performance indicators that reflect the success of each ad.

Experimenting with paid ads allows you to build and compare different factors that can affect your campaign performance.

Many other variables that Ads show online are also different than other methods. Provides insight into metrics not available. Dive deeper into what actions are taken after someone clicks on your ad:

  • Page Views
  • Time Spent on Each Page
  • Geographic Insights
  • Age and Gender
  • Conversion Actions (form fills, phone calls, important page views, etc.)
  • Ad Clicks
  • Number of Users Reached and Ad Views (Impressions and Reach)
  • Ad Interactions (On social media, likes, shares, comments)
  • cost per action (conversion cost, cost per click, cost per 1000 impressions, etc.) 

It helps us to better understand where we can improve the performance of Campaigns

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