SEO Blogs & Guides for Beginner's | Jasim SEO Analyst

What is a SERP feature and why should I care? Search engine results pages (SERPs) have come a long way since long ago they only displayed "10 blue links" I walked Over the years, search engines like Google have created many features for the user to operate on his first page. This is also good news for website publishers. More functionality means more opportunities and ways to rank, but more complexity for website publishers. In this overview, I’ll tell you what SERP features are, why they are important to SEO, and how to take the first steps in learning how to optimize for them. And, by the way, you can count on the SERP changing soon. The features are seldom constant. And, in fact, they are seldom all used at the same time, responding to user behavior, location, and history. What Are SERP Features? A SERP feature is a type of result shown on a search engine results page. Most people know the “10 blue links” — those are the organic listings that have been around the longest.

What Are Keywords? SEO Keywords: Single words or short phrases that describe the search queries people use in search engines. A website owner or marketer chooses keywords, uses them to drive content creation, and optimizes her web pages as part of an SEO strategy. Targeting your content creation and optimization to the words, topics, products, and services your audience is searching for increases your chances of appearing in search results. One of the reasons for optimizing keywords is that proper use of keywords helps tell search engines what your web page is about. This improves the likelihood that search engines will find web pages relevant to your specific search query. Please note that Google uses many signals to determine if a page is relevant to your search query and not just a keyword. But they are factors and we will share the data later. What is a long-tail keyword? Long-tail keywords combine three or more words to create more specific keyword phrases. Searchers perform long-

In search campaigns, branded keywords are bidding keywords that are directly related to your business name or brand. Here are some frequently asked questions about bidding on branded keywords. Why pay for clicks when our website is already the #1 organic search result for our name? Okay. Buying branded pay-per-click ads can be a huge waste of money if you're the only ad and he's #1 in organic search results too. (This dilemma is discussed at the end of this article.) But all other scenarios are worth checking out. Here are three reasons why you should bid on branded search terms in PPC. Show yourself like your competitors don't. Increase your visibility in search results. Controlling message delivery. We'll talk about them first, then how to manage the wasted advertising dollars associated with bidding on branded keywords. 1. Appeal that competitors do not yes. Competitors can bid on your company name and branded keywords to show their ads when someone searches for your

When you think of SEO, links probably come to mind. But there are different types of links. Your site has internal links from page to page, outbound links from your site to another site, and inbound links from another site to your site. Today I'm going to give you a quick overview of internal linking. Learn what internal links are, why they are important for SEO , and how. What are internal website links? Internal website links are links that point from one web page on one website to another web page on the same website. Examples of common internal links: Main navigation at the top of a website Footer links at the bottom of a website Contextual links embedded in web page content Links to related content on other websites Content These links (aka "fragments" or anchor links) within a web page Why are internal links important for SEO? There are several reasons why internal links are important to a website's SEO strategy. User Satisfaction : Internal links help site visi

What are soft skills and why are they important for SEO? SEO is more than just figuring out what's wrong with your website and communicating it to your customers and employees. To make a difference, you need to develop desirable soft skills. Soft skills complement hard skills. In SEO , hard skills are core technical skills and include using spreadsheets, creating SEO strategies, executing SEO tactics, and more. Soft skills, on the other hand, are all add-ons to a professional's success. Think about work ethics, communication skills, building relationships, and more. If you work for an SEO agency, you may have different people on your team to fill the gap between hard and soft skills. But that doesn't mean soft skills no longer matter. If you're a sole proprietor or small business, wear all your hats. You’ve probably been involved in SEO work as well as client management, sales, etc. Let’s also not forget about in-house SEOs, who often need to be the champion for every r

In some cases, a website may no longer be relevant to your business. Or maybe there are other reasons for removing them. However, page shutdown can cause problems with search engine optimization and user experience. What are you doing? This article explains why web pages should be deleted and how to minimize the impact on SEO. Feel free to skip: Why delete your website? How does deleting your web page affect your SEO? Remove it? Outdated content is one of the most common reasons people want to remove a website. For pages that don't deserve tedious updates and rewrites, this makes sense. Sometimes you may want to delete web pages that are no longer relevant. In other cases, we may need to remove an entire section of our website. For example, if we no longer provide the services mentioned on the page. Of course, some website owners may need to remove harmful content from their websites. But that's another topic. SEO Impact of Deleting a Web Page on Your Website Publishing a web p

The Internet is the oyster of free online resources. Whether it's free stock images or tips and tricks for your blog, we've put together a list where you can find anything you need help with. Check out my 7 most popular free online resources below. DaFont With over 170,000 free downloads, DaFont is the largest source of fonts. Finding the perfect font you need is incredibly easy! Fonts are sorted alphabetically, by style, and even by holiday. Image Color Picker We all know that maintaining color consistency is very important when it comes to branding. But since there are thousands of different shades of blue, which one is the exact shade used in your logo?! Image Color Picker allows you to upload an image and choose the exact color you need. You can select and get the color code. Capitalize my title You might think, "I know how to capitalize!", but some words can be tricky or overlooked. Capitalize My Title is a handy tool for writing blog posts, newsletters, and

SEO (short for Search Engine Optimization) is one of the hottest topics when it comes to your web presence...and part of the "secret" is ranking in search engines so people can find you. All SEO tutorials everywhere tell you the same thing. To rank well in Google's eyes, you need great content. So how do you create this “great content”? First of all, you need to focus on writing for your website. and more likely to be shared (win-win!). If the idea of ​​writing content is tiring, don't worry. Here are some tips to improve your content creation skills. And if you really don't like the idea of ​​writing your own content, we're here! Answer these questions Who is your audience? This is one of the most important steps in writing content. First, you need to identify the demographics that are interested in your topic. Next, we need to find out how this target group prefers to receive information. Knowing who you're writing for helps set the tone, vocabulary, and

In a world accustomed to instant gratification, ready-made website templates and drag-and-drop website builders are alluring. Popular websites such as Squarespace and Wix are very easy and you can create a website in a day. However, it's important to understand the difference between website templates and custom website designs. What is a website template? Templates essentially allow you to squeeze your company's key information into an established theme with colors, fonts, and organizational elements. . While it sounds simple, using templates comes with many challenges and limitations that can hinder your website's ability to convert visitors into customers. Why Custom Website Designs Matter Your website is the foundation of your entire digital marketing strategy. This is the company's most important sales and marketing tool. The bottom line is that custom website design matters. Here's why: One size does not fit everyone Templates are marketed as an easy and inexp

There are certain strategies to follow when using hashtags to increase engagement. Are Hashtags Really Effective? Where Should You Use Them? Where can I find successful hashtags for my industry? The list goes on! If you're not sure how this little guy works, let's take a look at some steps that can help you implement an effective hashtag strategy to grow your brand and expand your business. Why Use Hashtags Hashtags are used by many social platforms to connect, gain followers and build engagement. Hashtags make content easier to find and have become one of the most popular ways to categorize your business on social media . The more specific your hashtag, the more targeted success you can achieve. I need a hashtag for my business to attract followers and increase traffic. When creating your own branded hashtag, keep it short, as longer hashtags are less successful. It's harder for humans to read, and most users avoid typing that many characters, especially if they're on

It's no secret that a strong social media presence is an important part of a marketing strategy for businesses of all shapes and sizes. Also, unless you're an influencer or an experienced social media content creator, taking on social media management for your business can be daunting. But getting into social media marketing doesn't have to be scary. To help you navigate this spooky topic, we've put together a handy and dandy list of social media marketing tricks and goodies to give you guidance. You may be full of enthusiasm and ideas when building your media presence. And it's great! Catch that energy and write down all your great ideas. But before you can put your thoughts into action, you need to have a plan. Posting whatever comes to mind can be a recipe for disaster. It is strong at first and may take your breath away. How often you post on Instagram, Facebook, Twitter, TikTok, or any other platform you use can have a big impact on your performance. So when yo

In 2023, social media marketing is important for any business. Social media has become an integral part of many marketing strategies. That's why it's so important to know social media best practices for 2023. Some business practices and marketing strategies can be implemented online through social media platforms to increase profits. These platforms show continuous trends and changes that help you grow your online presence as Facebook, Instagram, Twitter, Pinterest, and LinkedIn. For this reason, digital marketing has become a core practice in the marketing field. By applying best practices, any business in the industry can grow and attract traffic from potential target markets and customers. Here are 2022 social media best practices to help your business grow. This type of content varies from company to company. Depending on the platform you are using, there are also content limits that govern content creation and quality. Facebook Facebook does not have content restrictions,

Let's say you invested time and money into a perfect website. It's a sleek, mean, do-it-all machine with customers ready to flock. You launched your website and still... nothing. Your website traffic stays the same even after spending time, energy, and money upgrading. So what gives? Your website needs to be visible to viewers on the web who may not have heard of you. Without the help of paid advertising, they probably wouldn't be able to find your site. Increase brand awareness and increase website traffic Paid advertising gives businesses the opportunity to serve their ideal customers with ads that showcase their brand and drive new customers to their website. . Technology companies derive most of their revenue from advertising. As such, the ads are placed in the best possible positions on the page and are designed to drive views and clicks to your business. Overall, big tech companies want you to succeed. Your Success = Your Success. Different platforms can drive traffi

WordPress is the world's most popular website builder, powering almost 40% of all websites. One of the many reasons for its popularity is the ability to easily customize your website to suit your brand's needs and goals using themes, custom code, and/or plugins. You may have heard of plugins, but what exactly are plugins, when and how should you use them, and which plugins do you really need? Let's: What is a plug-in?  a plug-in is a software used to add new functionality or extend the functionality of a website. It works just like the app for smartphones. Simply put, it makes it easy for users to add functionality to their website without her knowing a single line of code. For example, a hairdresser can use a plugin to add a calendar appointment tool to their website, and a clinic can use a plugin to add his HIPAA-safe contact form. But with over 58,000 WordPress plugins to choose from, deciding which one is best for your site can be overwhelming. but it is important to us

Social media best practices include planning your content in advance so you don't wonder, "What am I going to post today?" Time and resources are probably limited, so creating a social media calendar for all your content is one of the best strategies to succeed and get the results you want. Use the Social Media Calendar We recommend that you plan your social media content quarterly, but if that seems difficult, plan monthly. You can use a spreadsheet or a good old paper calendar. I recommend using the pen first as you are more likely to move things around or make changes. You'll be amazed at how quickly you can map out a month's worth of social media posts this way. First, note where there are holidays, holidays, or other business hours that need to be reported. Adds an event that your company hosts or participates in. Perhaps you're sponsoring his local 5K, presenting at a conference, or holding an educational seminar. If you are a retailer or restaurant, ple

Do you know why companies optimize their blog posts? To understand why you also need to understand the importance of SEO. The top list displayed on the first page of search results is limited. You want your website to appear when a potential customer enters a keyword or asks about your company's services. One way to get better results on search engine result pages is to bid on keywords and search queries through paid search. However, it takes a lot more to earn a prominent place in the SERPs. This is where SEO comes into play. SEO or Search Engine Optimization refers to driving traffic to your website through organic search engine results. When a user enters a search query, search engines such as Google and Bing fetch information from various websites and rank the results based on those that are most relevant to the user. Blog content may not be the first thing that comes to mind when you think of a successful website. Including a regularly updated blog on your website is one of th

One of the most complex parts of maintaining a business blog is figuring out what exactly to write about and what kind of information resonates with your readers. (So ​​do we. I spent more time today figuring out what to write than actually writing.) explain the process. Find current and potential customers and answer all their questions. 1. Use the Content Tool. Tools like BuzzSumo are designed to help you find content ideas. In addition to using this site to find content to share on social media, you can also use it to come up with ideas for topics for your blog. Simply enter a keyword or niche in the text box and see which articles appear. You can also enter your blog URL to see your top-performing blog posts and spin them off. Always be careful not to completely duplicate your blog ideas. I want original content only for you. 2. Submit the customer survey. What does your audience want? They probably want more information about your industry, product/ service , company, and how to

1. On-page SEO and quality content What does quality content really mean? It's how you define your content. Google ranks pages based on the requirements (or NMs) that the page has met. Google always tells you to write for users, but they define "quality content" as having a useful purpose and accomplishing that purpose well. Additionally, high-quality pages have the following characteristics: High level of expertise, authority, and reliability (E-A-T). A good amount of high-quality main content (MC), including descriptive or helpful titles.Satisfactory website information and/or information about the person responsible for the website. If the site is primarily related to shopping or financial transactions, it must contain satisfactory customer service information. Positive website reputation for the website responsible for her MC for the site. (Source: Google Quality Guidelines) Therefore, all web pages should: Have a purpose consistent with the user's intent. Write t