In a world accustomed to instant gratification, ready-made website templates and drag-and-drop website builders are alluring. Popular websites such as Squarespace and Wix are very easy and you can create a website in a day. However, it's important to understand the difference between website templates and custom website designs. What is a website template? Templates essentially allow you to squeeze your company's key information into an established theme with colors, fonts, and organizational elements. . While it sounds simple, using templates comes with many challenges and limitations that can hinder your website's ability to convert visitors into customers. Why Custom Website Designs Matter Your website is the foundation of your entire digital marketing strategy. This is the company's most important sales and marketing tool. The bottom line is that custom website design matters. Here's why: One size does not fit everyone Templates are marketed as an easy and inexp...
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