In a world accustomed to instant gratification, ready-made website templates and drag-and-drop website builders are alluring. Popular websites such as Squarespace and Wix are very easy and you can create a website in a day. However, it's important to understand the difference between website templates and custom website designs.
What is a website template?
Templates essentially allow you to squeeze your company's key information into an established theme with colors, fonts, and organizational elements. . While it sounds simple, using templates comes with many challenges and limitations that can hinder your website's ability to convert visitors into customers.
Why Custom Website Designs Matter
Your website is the foundation of your entire digital marketing strategy. This is the company's most important sales and marketing tool. The bottom line is that custom website design matters. Here's why:
One size does not fit everyone
Templates are marketed as an easy and inexpensive way to set up a website. You can change the font color and a few other simple aesthetic features, but simple customization generally ends here. Changing the functionality of elements is virtually impossible without website design knowledge and experience.
Ready-made templates are advertised as one-size-fits-all solutions, but they aren't really the best for your particular business. Your business is one of a kind, so why should you use the same template for countless other businesses?
Not only did this detract from the uniqueness and professionalism of the website, but whatever template you chose was not specifically tailored to your business needs in terms of look and function.
Custom Websites Are Customer-Centric
The first thing to emphasize when meeting a prospect for the first time is that your website is built for you, not for business owners.
As mentioned above, pre-built website templates are designed to help individuals and businesses save time and money. A bespoke website is created to suit your target audience.
The custom site has no theme. The website architecture is created to your specifications and is not subject to any limitations or restrictions on the appearance or functionality of the website.
This uniqueness allows you to build your site around your customer's journey, allowing you to design and develop your site around the stories your customers are most likely to follow, thus differentiating your site from the competition.
Websites should be built with SEO in mind and should be SEO-friendly.
How your site is coded affects how search engines crawl and index your site and determine where it appears in search results. If you don't have a good SEO foundation on your page, you'll face an uphill battle for visibility from the start.
Additionally, templates are known to hide additional files and elements in your code to make it easier to run, which can slow down your site significantly.
Scalability and Flexibility
The goal is to grow your business. Websites should be built with systems that are both scalable to accommodate larger traffic flows and flexible enough to easily add new features as needed.
Website builders are not scalable or flexible. When a website built with a website builder reaches the end of its life, you have no choice but to switch to a custom website.
Custom Sites Are More Reliable
Using Off-the-Shelf Templates For Websites Is Always Risky
For example, WordPress has thousands of templates (or themes) to choose from created by third-party developers. In July, WordPress banned one of these themes for hiding affiliate links in its code. This is against company policy.
The suspension meant that the theme was no longer available for download and over 1 million users who were currently using this theme at the time were unable to update it through WordPress for 5 weeks.
Another popular template his provider, Squarespace, frequently updates its code to change how users interact with her interface. These changes can affect the design and functionality of your site, and you may have to struggle to troubleshoot issues.
Using a customized website eliminates the risk of these things happening.
Is a Custom Website Right for Your Business?
Despite the challenges and limitations, using a pre-made template may be the best option for your business. However, it's important to understand that choosing to use a template doesn't necessarily mean you have to build his website yourself. Actually, you shouldn't.
Experienced website developers can help ensure that templates do not contain extraneous files or hidden elements that slow down website performance. You can also change the look and functionality beyond the options of your average website builder.
However, for most businesses, custom website design offers a higher return on investment than commercial solutions.
Ultimately, the best way to ensure good web design practices and subsequent search engine visibility is to work with a web design agency that knows what they are doing. Let us help you find the best solution for your business. book your free consultation for a custom website muhammed jasim
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