SEO Guide to Beginners and SEO History

SEO Guide to Beginners and SEO History

Search engine optimization (SEO) is the process of affecting the visibility of a webpage or website.

On page optimization

In search engine optimization. on-page optimization refers to factors that have an effect on a website or web page listing in search results. These factors are controlled by you or on your page. examples of HTML code, meta tags, keyword placement, and keyword density.

Off-page optimization

In search engine optimization, off-page optimization refers to factors that affect the listing of a website or web page in natural search results. They are not controlled by you or your site's coding.

The search engine works based on the following steps:

• crawling
• catching
• indexing

Crawling

Crawling is the process of crawling a website to obtain information about it. It is made by robots and spiders.

Catching

Catching is a search for data related to websites and powerful databases.

Indexing

Indexing is one of the processes of listing fetched web pages. Webmasters manage website-related activities.

SEO types

• white hat SEO
• black hat SEO

White hat SEO

It's an ethical practice to optimize your website.

Black hat SEO

Black hat SEO is an unethical practice of website optimization.

Evolution and History

Web indexes mostly work in light of math. Previously, web indexes were used that depended on the content of website pages. This content is considered a keyword for your website page. In this way, clients began to refine their keywords, such as inserting over-the-top keywords into their website pages with specific end goals. Different types of keyword stuffing include keywords in clear space and large numbers of keywords, influencing those pixels to evaluate small meta keyword labels that accurately represent website pages.

Content-specific calculations have been replaced by connecting special calculations by deploying calculation improvements. People with more connections to your website rank higher, so customers will try to place more connections on your website pages, which will eventually lead to more connections. Google then provides quality connections for specific calculations. The page type determines the page rank, which can be up to 10. Few websites reached page rank 10, such as US government websites.

PageRank was last updated in 2013. Offering high page rank connections is sophisticated by customers that Google presented pass juice outside of connections. That is SEO interface juice. This means that a website with a higher page position will have more connections to other websites, and as a result, its pages will decrease. rank. On April 10, 2016, Google obfuscated his PageRank.

Nofollow 

To prevent equity from passing by, Google introduced a new idea rel="no follow" to link

Example: rel="nofollow">Example

Google Adwords and Google Adsense

Google Adwords is used to add keywords to your ads. CPC, also known as cost-per-click, is defined as the method by which website owners are paid for each click. Google AdSense is used by a website publisher to place ads on her webpage and earn revenue when visitors click on the ads.

•   Panda  updation

Panda was updated by Google in 2011 to remove content spam. This is also called Farmer Update. The main types of content spam are duplicating content, using low-quality content with grammatical errors, publishing thin pages with little content, keyword stuffing, and spinning paragraph-rotating content. In late 2014, a new version of Panda was released to remove duplicate website content. And it became a permanent filter for the algorithm. Compromised web pages or sites are stored in a low-ranking sandbox.

•   Penguin updation 

Google's Penguin update in 2012 is related to eliminating spam links. Different types of spam links include link exchanges, link sales, farming links, spam wikis that get links to Wikipedia after editing this content, low-quality directories, and spam comments. Guest blogs where guest users add links to blog owners are also considered spam.

•   Hummingbird updation

The Hummingbird update performed by Google in 2013 is primarily based on semantic updates. In some cases, the errors in this update may be wrong. Rankbrain update is a new version of Hummingbird update with more artificial intelligence and dangerous updates. Google made its mobile-friendly updates to automatically start working based on various user searches and force the site to be responsive.

•   Pigeon updation

Pigeon updates are linked to local SEO, and local services must perform local SEO to retrieve information about websites in local searches.

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