Top Advertising Agency & Event Management Company In Calicut, Kerala.

Top Advertising Agency & Event Management Company In Calicut, Kerala.:  Kerala: Newsvalue is one of the leading Advertising Agency and Event Management Company in Calicut, Kerala. We also provide branding and digital marketing services. Every company spends a lot of money promoting its products, but that money is only successful if the product uses the best promotional techniques. Here are some of the most common and most used techniques advertisers use to get good results.

1. Enthusiastic Appeal

This advertising process is completed using two variables: buyer requirements and fear factors.

• The need for something new
• The need for approval
• The need not to be ignored
• The need to change the old
• The need for security
• The need to end attractively and so on.

The most common fear appeals are 

• fear of accident
• fear of death
• fear of being avoided
• fear of getting sick
• fear of getting old, etc

2. Promotional Advertising

This technique provides consumers with free product samples. Items are offered at trade fairs, promotional events, and promotional campaigns to attract customers' attention.

3. Travel Advertising

This type of technique is to persuade the customer to join the group of people who have purchased this product and become the winner. For example, a recent Pantene shampoo ad said, "1.5 billion women trust Pantene, right?"

4. Facts and Statistics

Here advertisers use numbers, evidence, and real-life examples to demonstrate the effectiveness of their products. for example

"Lizol floor cleaner removes 99.99% of germs" or "Colgate is recommended by 70% of dentists worldwide" or Eno - just 6 seconds.

5. Unfinished Advertisement

The advertiser is just playing with words here, saying that their product is better, but not answering how it is better than the competition. Hmm. For example, Raise - no one he can eat only one. The ad does not say who can eat more or how much.

6. Words of the Weasel

With this method, advertisers don't say they're the best, but neither do they deny it. Example: Sunsilk Hairfall Solution - Reduces hair fall. The ad doesn't say it will stop hair loss.

7. Recommendation

Advertisers use celebrities to promote their products. Celebrities and stars support the product by reporting their experiences with the product. Recently, superstar Amitabh Bachchan and his wife Jaya promoted the product in an advertisement for his jewelry with diamonds. The ad showed how he impressed his wife by making the wise decision to purchase the brand, again featuring cricket star Sachin Tendulkar. Recommended by a shoe brand.

8. Customer Complement

Here the advertiser used a punchline to complement the consumer purchasing the product. Example: LeBron says, "Because you deserve it." Advertisements always have a neatly furnished house, well-behaved children, and a simple and sweet family. ZB

Advertisements for Dettol soap show that the whole family uses this soap and is always protected from germs. You can see fluorescent lines covering the whole body of each family member compared to others who don't use the soap.

10. Patriotic Ad

This ad shows how you can use your products and services to support your country. for example g Some products form unions and advertise that by purchasing one of these products, you are helping your child to attend school. Another advertisement from a mobile phone company featured a celebrity showing that a customer could control the country's population if she used her SIM card from that company.

11. Ask the Customer Questions

Advertisers using this technique ask consumers questions to get answers about their products. For example, Amway ads keep asking questions like Who has a lot of fully organic farms? Who gives you the strength to climb stairs at age 70? Who makes children grow up in a proper and nutritious way? Is there anyone listening? To all these questions.? "Amway: We are listening."

12. Bribery

This technique is used to give customers extra when they buy a product with a line such as "Buy a shirt, get one free." will be used. "20% discount on all services when you become a club member for 2 years"