What are soft skills and why are they important for SEO? SEO is more than just figuring out what's wrong with your website and communicating it to your customers and employees. To make a difference, you need to develop desirable soft skills. Soft skills complement hard skills. In SEO , hard skills are core technical skills and include using spreadsheets, creating SEO strategies, executing SEO tactics, and more. Soft skills, on the other hand, are all add-ons to a professional's success. Think about work ethics, communication skills, building relationships, and more. If you work for an SEO agency, you may have different people on your team to fill the gap between hard and soft skills. But that doesn't mean soft skills no longer matter. If you're a sole proprietor or small business, wear all your hats. You’ve probably been involved in SEO work as well as client management, sales, etc. Let’s also not forget about in-house SEOs, who often need to be the champion for every r...
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