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Trick or Treat? The Dos and Don'ts of Social Media Marketing

It's no secret that a strong social media presence is an important part of a marketing strategy for businesses of all shapes and sizes. Also, unless you're an influencer or an experienced social media content creator, taking on social media management for your business can be daunting. But getting into social media marketing doesn't have to be scary. To help you navigate this spooky topic, we've put together a handy and dandy list of social media marketing tricks and goodies to give you guidance. You may be full of enthusiasm and ideas when building your media presence. And it's great! Catch that energy and write down all your great ideas. But before you can put your thoughts into action, you need to have a plan.

Posting whatever comes to mind can be a recipe for disaster. It is strong at first and may take your breath away. How often you post on Instagram, Facebook, Twitter, TikTok, or any other platform you use can have a big impact on your performance. So when you have a flood of great ideas, write them down and save them.

Treats: Create a Posting Schedule

Avoid drying out your social media feeds by creating a posting schedule. There are different approaches to content planning and scheduling. Some schedule a month's worth of posts, others weekly.

If you're planning for the long term, it's a good idea to be flexible with your schedule to allow postings about current events and time-sensitive topics that may surface after planning.

Trick: Use the Same Content Across Platforms

Listen, we understand that you can't come up with a completely new idea for each social media platform you use. However, we cannot duplicate posts to cover all social media bases. Different platforms prioritize content differently. Text posts from Twitter don't get the most compelling content, as Instagram is clearly image-based.

Treat: Content Repurposing

Just because you can't copy and paste the exact same content on every social media account doesn't mean you have to come up with your own ideas on every platform. There is an old saying - don't work hard, work smart. No need to reinvent the whole wheel. Just a little fiddling. Content can be taken from one source and edited or reformatted to fit multiple platforms.

Trick: Driving Crazy Hashtags

Hashtags are a great way to draw attention to your content. But you have to use them wisely. This means using only relevant hashtags and on the right platforms. Twitter and Instagram are great places to use strategic hashtags. But while you can add hashtags on Facebook, they don't work very well and can make your posts look cluttered and bloated.

Tip: Go It Alone

When you're running a business, you probably don't have a lot of time to strategize and plan your content.

And you probably can't spend hours trying to keep up with all the dos and don'ts of social media marketing in an ever-changing digital landscape. And that's okay. Social media and digital marketing can be overwhelming. You're good at what you're already doing, so don't get bogged down in thinking you have more to do with social media marketing yourself.

Treat: GET AN EXPERIENCED TEAM

To develop and execute an effective digital marketing strategy, Muhammed Jasim, with an experienced Digital Marketing Specialist. Muhammed Jasim's team is made up of professionals who are passionate about creating digital marketing strategies that work for their clients. We document all the do's and don'ts of social media marketing so you can focus on doing your best. Contact us to find out how working with a full-service marketing agency can help grow your business.

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