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5 Powerful Soft Skills Every SEO Should Have

What are soft skills and why are they important for SEO? SEO is more than just figuring out what's wrong with your website and communicating it to your customers and employees. To make a difference, you need to develop desirable soft skills. Soft skills complement hard skills. In SEO , hard skills are core technical skills and include using spreadsheets, creating SEO strategies, executing SEO tactics, and more. Soft skills, on the other hand, are all add-ons to a professional's success. Think about work ethics, communication skills, building relationships, and more. If you work for an SEO agency, you may have different people on your team to fill the gap between hard and soft skills. But that doesn't mean soft skills no longer matter. If you're a sole proprietor or small business, wear all your hats. You’ve probably been involved in SEO work as well as client management, sales, etc. Let’s also not forget about in-house SEOs, who often need to be the champion for every r

How to Remove a Webpage and SEO impact of removing webpages

In some cases, a website may no longer be relevant to your business. Or maybe there are other reasons for removing them. However, page shutdown can cause problems with search engine optimization and user experience. What are you doing? This article explains why web pages should be deleted and how to minimize the impact on SEO. Feel free to skip: Why delete your website? How does deleting your web page affect your SEO? Remove it? Outdated content is one of the most common reasons people want to remove a website. For pages that don't deserve tedious updates and rewrites, this makes sense. Sometimes you may want to delete web pages that are no longer relevant. In other cases, we may need to remove an entire section of our website. For example, if we no longer provide the services mentioned on the page. Of course, some website owners may need to remove harmful content from their websites. But that's another topic. SEO Impact of Deleting a Web Page on Your Website Publishing a web p

7 of My Favorite Free Online Resources

The Internet is the oyster of free online resources. Whether it's free stock images or tips and tricks for your blog, we've put together a list where you can find anything you need help with. Check out my 7 most popular free online resources below. DaFont With over 170,000 free downloads, DaFont is the largest source of fonts. Finding the perfect font you need is incredibly easy! Fonts are sorted alphabetically, by style, and even by holiday. Image Color Picker We all know that maintaining color consistency is very important when it comes to branding. But since there are thousands of different shades of blue, which one is the exact shade used in your logo?! Image Color Picker allows you to upload an image and choose the exact color you need. You can select and get the color code. Capitalize my title You might think, "I know how to capitalize!", but some words can be tricky or overlooked. Capitalize My Title is a handy tool for writing blog posts, newsletters, and

How to Improve Your Content Writing Skills

SEO (short for Search Engine Optimization) is one of the hottest topics when it comes to your web presence...and part of the "secret" is ranking in search engines so people can find you. All SEO tutorials everywhere tell you the same thing. To rank well in Google's eyes, you need great content. So how do you create this “great content”? First of all, you need to focus on writing for your website. and more likely to be shared (win-win!). If the idea of ​​writing content is tiring, don't worry. Here are some tips to improve your content creation skills. And if you really don't like the idea of ​​writing your own content, we're here! Answer these questions Who is your audience? This is one of the most important steps in writing content. First, you need to identify the demographics that are interested in your topic. Next, we need to find out how this target group prefers to receive information. Knowing who you're writing for helps set the tone, vocabulary, and

Why custom website design matters

In a world accustomed to instant gratification, ready-made website templates and drag-and-drop website builders are alluring. Popular websites such as Squarespace and Wix are very easy and you can create a website in a day. However, it's important to understand the difference between website templates and custom website designs. What is a website template? Templates essentially allow you to squeeze your company's key information into an established theme with colors, fonts, and organizational elements. . While it sounds simple, using templates comes with many challenges and limitations that can hinder your website's ability to convert visitors into customers. Why Custom Website Designs Matter Your website is the foundation of your entire digital marketing strategy. This is the company's most important sales and marketing tool. The bottom line is that custom website design matters. Here's why: One size does not fit everyone Templates are marketed as an easy and inexp

how to Create a Hashtag Strategy

There are certain strategies to follow when using hashtags to increase engagement. Are Hashtags Really Effective? Where Should You Use Them? Where can I find successful hashtags for my industry? The list goes on! If you're not sure how this little guy works, let's take a look at some steps that can help you implement an effective hashtag strategy to grow your brand and expand your business. Why Use Hashtags Hashtags are used by many social platforms to connect, gain followers and build engagement. Hashtags make content easier to find and have become one of the most popular ways to categorize your business on social media . The more specific your hashtag, the more targeted success you can achieve. I need a hashtag for my business to attract followers and increase traffic. When creating your own branded hashtag, keep it short, as longer hashtags are less successful. It's harder for humans to read, and most users avoid typing that many characters, especially if they're on

Trick or Treat? The Dos and Don'ts of Social Media Marketing

It's no secret that a strong social media presence is an important part of a marketing strategy for businesses of all shapes and sizes. Also, unless you're an influencer or an experienced social media content creator, taking on social media management for your business can be daunting. But getting into social media marketing doesn't have to be scary. To help you navigate this spooky topic, we've put together a handy and dandy list of social media marketing tricks and goodies to give you guidance. You may be full of enthusiasm and ideas when building your media presence. And it's great! Catch that energy and write down all your great ideas. But before you can put your thoughts into action, you need to have a plan. Posting whatever comes to mind can be a recipe for disaster. It is strong at first and may take your breath away. How often you post on Instagram, Facebook, Twitter, TikTok, or any other platform you use can have a big impact on your performance. So when yo