SEO Blogs & Guides for Beginner's | Jasim SEO Analyst

What is a SERP feature and why should I care? Search engine results pages (SERPs) have come a long way since long ago they only displayed "10 blue links" I walked Over the years, search engines like Google have created many features for the user to operate on his first page. This is also good news for website publishers. More functionality means more opportunities and ways to rank, but more complexity for website publishers. In this overview, I’ll tell you what SERP features are, why they are important to SEO, and how to take the first steps in learning how to optimize for them. And, by the way, you can count on the SERP changing soon. The features are seldom constant. And, in fact, they are seldom all used at the same time, responding to user behavior, location, and history. What Are SERP Features? A SERP feature is a type of result shown on a search engine results page. Most people know the “10 blue links” — those are the organic listings that have been around the longest. ...

What Are Keywords? SEO Keywords: Single words or short phrases that describe the search queries people use in search engines. A website owner or marketer chooses keywords, uses them to drive content creation, and optimizes her web pages as part of an SEO strategy. Targeting your content creation and optimization to the words, topics, products, and services your audience is searching for increases your chances of appearing in search results. One of the reasons for optimizing keywords is that proper use of keywords helps tell search engines what your web page is about. This improves the likelihood that search engines will find web pages relevant to your specific search query. Please note that Google uses many signals to determine if a page is relevant to your search query and not just a keyword. But they are factors and we will share the data later. What is a long-tail keyword? Long-tail keywords combine three or more words to create more specific keyword phrases. Searchers perform long-...

In search campaigns, branded keywords are bidding keywords that are directly related to your business name or brand. Here are some frequently asked questions about bidding on branded keywords. Why pay for clicks when our website is already the #1 organic search result for our name? Okay. Buying branded pay-per-click ads can be a huge waste of money if you're the only ad and he's #1 in organic search results too. (This dilemma is discussed at the end of this article.) But all other scenarios are worth checking out. Here are three reasons why you should bid on branded search terms in PPC. Show yourself like your competitors don't. Increase your visibility in search results. Controlling message delivery. We'll talk about them first, then how to manage the wasted advertising dollars associated with bidding on branded keywords. 1. Appeal that competitors do not yes. Competitors can bid on your company name and branded keywords to show their ads when someone searches for your...

When you think of SEO, links probably come to mind. But there are different types of links. Your site has internal links from page to page, outbound links from your site to another site, and inbound links from another site to your site. Today I'm going to give you a quick overview of internal linking. Learn what internal links are, why they are important for SEO , and how. What are internal website links? Internal website links are links that point from one web page on one website to another web page on the same website. Examples of common internal links: Main navigation at the top of a website Footer links at the bottom of a website Contextual links embedded in web page content Links to related content on other websites Content These links (aka "fragments" or anchor links) within a web page Why are internal links important for SEO? There are several reasons why internal links are important to a website's SEO strategy. User Satisfaction : Internal links help site visi...

What are soft skills and why are they important for SEO? SEO is more than just figuring out what's wrong with your website and communicating it to your customers and employees. To make a difference, you need to develop desirable soft skills. Soft skills complement hard skills. In SEO , hard skills are core technical skills and include using spreadsheets, creating SEO strategies, executing SEO tactics, and more. Soft skills, on the other hand, are all add-ons to a professional's success. Think about work ethics, communication skills, building relationships, and more. If you work for an SEO agency, you may have different people on your team to fill the gap between hard and soft skills. But that doesn't mean soft skills no longer matter. If you're a sole proprietor or small business, wear all your hats. You’ve probably been involved in SEO work as well as client management, sales, etc. Let’s also not forget about in-house SEOs, who often need to be the champion for every r...

In some cases, a website may no longer be relevant to your business. Or maybe there are other reasons for removing them. However, page shutdown can cause problems with search engine optimization and user experience. What are you doing? This article explains why web pages should be deleted and how to minimize the impact on SEO. Feel free to skip: Why delete your website? How does deleting your web page affect your SEO? Remove it? Outdated content is one of the most common reasons people want to remove a website. For pages that don't deserve tedious updates and rewrites, this makes sense. Sometimes you may want to delete web pages that are no longer relevant. In other cases, we may need to remove an entire section of our website. For example, if we no longer provide the services mentioned on the page. Of course, some website owners may need to remove harmful content from their websites. But that's another topic. SEO Impact of Deleting a Web Page on Your Website Publishing a web p...

The Internet is the oyster of free online resources. Whether it's free stock images or tips and tricks for your blog, we've put together a list where you can find anything you need help with. Check out my 7 most popular free online resources below. DaFont With over 170,000 free downloads, DaFont is the largest source of fonts. Finding the perfect font you need is incredibly easy! Fonts are sorted alphabetically, by style, and even by holiday. Image Color Picker We all know that maintaining color consistency is very important when it comes to branding. But since there are thousands of different shades of blue, which one is the exact shade used in your logo?! Image Color Picker allows you to upload an image and choose the exact color you need. You can select and get the color code. Capitalize my title You might think, "I know how to capitalize!", but some words can be tricky or overlooked. Capitalize My Title is a handy tool for writing blog posts, newsletters, and ...