What is a SERP feature and why should I care?
Search engine results pages (SERPs) have come a long way since long ago they only displayed "10 blue links" I walked Over the years, search engines like Google have created many features for the user to operate on his first page.
This is also good news for website publishers. More functionality means more opportunities and ways to rank, but more complexity for website publishers.
In this overview, I’ll tell you what SERP features are, why they are important to SEO, and how to take the first steps in learning how to optimize for them.
And, by the way, you can count on the SERP changing soon. The features are seldom constant. And, in fact, they are seldom all used at the same time, responding to user behavior, location, and history.
What Are SERP Features?
A SERP feature is a type of result shown on a search engine results page.
Most people know the “10 blue links” — those are the organic listings that have been around the longest. But over the years, Google has integrated more features into the SERP.
Google integrates some results from vertical search engines (such as images from Google Images). Others are features that Google automatically generates based on the type of query, such as direct answers.
Why should I care about SERP features?
SERP features shown on page 1 of your target keywords can help you create and optimize your SEO content.
Remember. Today, you have to be competitive online when it comes to the content you create for your keywords and how to optimize it.
Some keyword search results include many interactive objects such as images and videos, while others only show blue links or ads.
It's important to know how to optimize the search features that appear for your target keywords.
For example, if Google shows a large number of YouTube videos in the SERPs for a given keyword query, you need to understand how to create and optimize videos for YouTube to increase your chances of appearing in the mix. I have. If images are dominating his SERPs for certain search queries, hone your image SEO skills to optimize your multimedia objects for search. What about on-page SEO if you only have 10 blue links?
How to Get SERP Features
There are many search features that can be optimized, but there are also search features that cannot be optimized.
For example, you can optimize your content and rank it as a featured snippet (aka "Position Zero"). However, you cannot optimize your content to compete with Google's answer boxes (direct answers such as calorie counters displayed on SERPs).
Other SERP features such as site links are also automatically generated. Sitelinks are links to other web pages within a website that appear as part of the website's search results. Publishers do not have direct control over site links, but they can indirectly control them. See Google Sitelinks Best Practices for more information.
First, it's a good idea to familiarize yourself with the general types of SERP features to see what you're dealing with. We recommend reading our quick guide to common Google SERP features.
Once you understand the general search features, you can identify the features that appear in your target girlfriend's SERPs. The next step is to understand how to optimize them
Many of these features can be enabled using structured data.
Google has a nice help file that explains how to enable the search results to feature on your site.
- General Categories of Search Results
- Best SERP Features for Your Page or Website
- How to Enable SERP Features on Your Website
- Measuring the Performance of SERP Features
Looking at the SERP features that appear for your searched keywords is part of your overall SERP strategy. This will help you create a solid roadmap for how to compete in organic search results.
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