Skip to main content

Internal links: What, Why and How - Jasim SEO Analyst

Internal links: What, Why and How - Jasim SEO Analyst

When you think of SEO, links probably come to mind. But there are different types of links. Your site has internal links from page to page, outbound links from your site to another site, and inbound links from another site to your site.

Today I'm going to give you a quick overview of internal linking. Learn what internal links are, why they are important for SEO, and how.

What are internal website links?

Internal website links are links that point from one web page on one website to another web page on the same website.

Examples of common internal links:

  • Main navigation at the top of a website
  • Footer links at the bottom of a website
  • Contextual links embedded in web page content
  • Links to related content on other websites Content
  • These links (aka "fragments" or anchor links) within a web page

Why are internal links important for SEO?

There are several reasons why internal links are important to a website's SEO strategy.

  • User Satisfaction: Internal links help site visitors find content within your site. Besides providing useful and relevant information, her one goal of SEO is to keep visitors on her website longer.
  • Increase Relevance: Internal links help search engines understand what your site is about. The way you organize your website's content via internal links makes it more relevant and on the first page of search results.
  • Search Engine Help: Internal links help search engines discover more content. As search engine spiders crawl your site, links move from page to page to help discover and index more pages.
  • PageRank Distribution: Internal links can increase the authority of a particular web page. When a high-privilege web page links to another page on the same site, the linked page is given a portion of the privilege.
  • Strengthen ranking pages: Internal links, especially breadcrumbs, pass PageRank upwards and define a clear hierarchy of capabilities (silo identification).

How do internal links work with SEO?

One of the best internal linking strategies is to silo your SEO. SEO silos is a concept we devised in the 2000s.

The purpose of SEO silos is to organize website content via internal links as follows.

This improves the user experience. At the same time, silos make your site more relevant for specific searches (ie, the keywords you search for).

SEO siloing involves two main activities.

  • Create an internal site structure via the physical directory. A physical silo is a method of organizing web pages based on their URL structure, using hierarchical website directories. For example, the URL directory structure looks like this: -to-herd-cats/pitfalls-to-avoid
  • Create an internal link structure through virtual directories. Virtual siloing is a method of linking pages with similar topics via contextual links. For example, use anchor text to link from one blog post to another blog post on the same site.

Some sites may not be able to change their directory structure to implement physical silos

But more important is virtual siloing.

Internal Linking From Day One

Internal linking for SEO requires a lot of thought, planning, and execution. We recommend incorporating this strategy into all new websites and considering it each time you add a new web page to your site.

Regularly review your content, internal links, and silos. Make sure your silos are well organized and take advantage of any opportunities for internal linking within your content. Also, read our new link-building manifesto to learn more about how to get started with your link strategy.

How can we help you with your SEO needs? Contact us today for a free quote and consultation.

Comments

Popular posts from this blog

SEO Guide to Beginners and SEO History

SEO Guide to Beginners and SEO History Search engine optimization (SEO) is the process of affecting the visibility of a webpage or website. On page optimization In search engine optimization. on-page optimization refers to factors that have an effect on a website or web page listing in search results. These factors are controlled by you or on your page. examples of HTML code, meta tags, keyword placement, and keyword density. Off-page optimization In search engine optimization, off-page optimization refers to factors that affect the listing of a website or web page in natural search results. They are not controlled by you or your site's coding. The search engine works based on the following steps: crawling catching indexing Crawling Crawling is the process of crawling a website to obtain information about it. It is made by robots and spiders. Catching Catching is a search for data related to websites and powerful databases. Indexing Indexing is...

Digital Marketing Scope in Dubai, United Arab Emirates

What is Digital Marketing? Any advertising placed through digital channels is referred to as Digital Marketing. Digital marketing uses the internet to reach customers. A comprehensive term includes approaches to customer acquisition including content marketing, SMS, online media stages, email presentations, member acquisition, search stages, and more. According to marketers, digital marketing is another endeavor involving new and creative approaches to reaching customers and understanding their behavior as opposed to traditional advertising. The rationale for marketing has always been to connect with the most likely crowd, meeting at the ideal place and at the ideal opportunity whenever the internet allows. Organizations use digital channels to engage with customers, including online media platforms, web indexes, news, and various channels for engaging with prospective and current customers. The most amazing aspect of digital marketing is that it can be done in smartphone applications,...

Google Analytics Guide for Tracking Website Activity and Visitors

Google Analytics Google Analytics is Google's tracking software that tracks and reports website traffic. This is a free service that allows you to track website activity and visitors. Google launched this service in November 2005. Google Analytics is currently the most widely used web analytics service on the Internet. Google Analytics analytics can also determine where visitors come from, how long they stay, and where they are. Using Google Analytics you can find the following details: How many people visit my website? Where do the visits come from [we can find out their location] What device was used to visit? Website Which pages of are visited most often? What blog content do visitors like most? How can I improve website performance? Google Analytics is connected to our website using a tracking code. This is the analytics account JavaScript code. These visits are Direct/Natural Visits Referral Visits Social Media Visits Organic Visits Direct visit Visitors who w...