How to Use a Social Media Calendar - SMM TIPS

Social media best practices include planning your content in advance so you don't wonder, "What am I going to post today?"

Time and resources are probably limited, so creating a social media calendar for all your content is one of the best strategies to succeed and get the results you want.

Use the Social Media Calendar

We recommend that you plan your social media content quarterly, but if that seems difficult, plan monthly.

You can use a spreadsheet or a good old paper calendar. I recommend using the pen first as you are more likely to move things around or make changes.

You'll be amazed at how quickly you can map out a month's worth of social media posts this way.

• First, note where there are holidays, holidays, or other business hours that need to be reported.
• Adds an event that your company hosts or participates in. Perhaps you're sponsoring his local 5K, presenting at a conference, or holding an educational seminar.
• If you are a retailer or restaurant, please enter the dates of your upcoming sale or promotion.
• Next, download our social media holiday calendar and choose the ones that are relevant to your business. They're a great way to mix content and drive engagement. For example, on National Dog Day, you can ask users to share photos of their four-legged friends.
• Finally, in addition to posting content that you create, we encourage you to add user-generated content and curated content from other trusted sources. Again, this helps with engagement and relationship building. This may mean sharing photos sent by the customer or her messages locally 

For healthcare professionals, we've also created a health awareness calendar to help plan your website and social media content.

Of course, real-time content such as Instagram and Facebook Stories, live videos of events, and Q&A with experts is still valuable.

You can create and schedule posts ahead of time, but remember that your social media strategy needs to be flexible so you can tailor it based on what content your users are most interested in.

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