1. On-page SEO and quality content
What does quality content really mean? It's how you define your content. Google ranks pages based on the requirements (or NMs) that the page has met. Google always tells you to write for users, but they define "quality content" as having a useful purpose and accomplishing that purpose well. Additionally, high-quality pages have the following characteristics:
High level of expertise, authority, and reliability (E-A-T).
A good amount of high-quality main content (MC), including descriptive or helpful titles.Satisfactory website information and/or information about the person responsible for the website. If the site is primarily related to shopping or financial transactions, it must contain satisfactory customer service information. Positive website reputation for the website responsible for her MC for the
site.
(Source: Google Quality Guidelines)
Therefore, all web pages should:
Have a purpose consistent with the user's intent.
Write to follow the model of expertise, authority, and credibility. Add certificates, testimonials, source materials, add ratings. These are some things you can do to create a page for E.A.T.
Deliver compelling content that engages users at every step of the funnel.
There are many factors Google is considering beyond content policies, especially as his cookieless future of 2022 approaches. Marketers need to rely more on first-party data to understand their users' journeys. It's also helpful to be familiar with algorithm updates from Google. For example, the Hummingbird update targeted pages with poor content, thin content, poor user behavior metrics, and unclear purpose. Creating content and optimizing its relevance using natural language processing models generated by SEO tools is critical. This model helps categorize common topics and search queries into keyword groups.
2. Know about Google's Algorithm Updates
Last year, Google announced Core Web Vitals as a ranking factor that significantly impacts mobile site experience. Next, with a new rollout of desktop site experiences planned for February 2022, we need to keep an eye on Core Web Vitals on both desktop and mobile.
Other historical Google Algorithm Updates to watch out for:
- Hummingbird update
- RankBrain update
- BERT update It's more important than ever because the algorithms are more sophisticated.
Behavioral metrics to measure quality content:
- Increased rank and traffic
- Increased time spent on site
- Increased pages per visit
- Decreased bounce rate
- Increased conversion rate
3. Competitor's Keyword analysis
beginning. Your competitors may not be your competitors. We recommend checking the keyword rankings and domain authority of your top 3-4 competitors.
I want to see how my website compares to my competitors so I can lay the foundation for a successful SEO strategy
Things to watch out for:
- Compare Your Website's Domain Authority (DA) to Your Competitors' DA
- Your Website's Ranking History
- Your Website's Competitor's Rankings and Keyword Strategy
Measure Yourself Take a look and don't forget to view the keyword rankings on your own website. Multiple pages on your site can cannibalize keywords by trying to rank for the same terms and confusing search engines. In 2022, it's important to make this a priority and evaluate which pages you want to rank for specific keywords and which pages you'd rather merge or remove and redirect.
4. Technical His SEO and Indexing Strategy
If Google can't efficiently crawl and index its website, all the effort is wasted. Having your website set up for technical success is very important for SEO. Make sure.
Things to watch out for:
Page Speed Insights
Scan your site for Page Speed Insights. Use this analysis to increase page load times.
Security
Make sure your website's SSL certificate is updated and does not have mixed content. For example, on HTTPS pages, look for images with the HTTP protocol. This can break the padlock and remove the webpage from the index.
Structured Data
Google is committed to adding structured data to your pages to help spiders better understand what your pages are about. I noticed that they are now sending messages via Google Search Console.
structured data is called schema markup
This structured data makes your website more likely to return rich snippets in search results. Rich snippets are similar to website links in Google text ads.
Wrong Canonical
I've seen this a lot in the last year. This tactic is good for reducing duplicate content from paginated series, but incorrect canonical tags on your main service or product page can seriously hurt your site's rankings. For example, if you recently upgraded SSL to HTTPS and canonical is the HTTP version of your site, the page will be removed from the index.
5. Searching for videos and images
More and more people are searching for videos and images on Google this year. According to the latest video consumption statistics, video is the number one source of information for 66% of his people and more than 2 billion people on YouTube. Visual search optimization continues to be a huge opportunity, with a focus on optimizing images by marking them up with explicit image alt tags and structured data.
Having a beautiful website is useless without a well-planned SEO strategy. Building your website with SEO in mind is very important as your website is at the heart of all your digital marketing efforts. Know your customers and understand buyer behavior before developing your website and overall digital marketing strategy. Create quality content that is relevant to your customer's needs and optimize your content for relevance and connection with your customers.
The more SEO changes, the more it stays the same. No more keyword stuffing or spammy link-building tactics. We go back to the basics of creating a quality, human-written website and connect the dots of your customer's needs.
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